AI builds by Dan La Ferlita
I build AI tools for businesses: assistants that sell and book, simulated customers that test a site before launch, and reports that write themselves. Here is what I have built. I can build the same for you.
Every build keeps a person in charge. Anything that costs money or changes a booking waits for a human to approve it.
Built: AI shopping assistant
Live demo for a made-up internet provider, sample prices
Vesper sells the way a good salesperson does. It checks the customer's address, asks three questions, recommends a plan and says why, then books the install. Every step runs on a defined tool, in the right order, and a person is always one tap away.
Try the live demoBuilt: simulated shopper panel
Each one is an AI character built from a real kind of customer: age, budget, devices, patience, and the exact things that make them leave. They walk through a page out loud, score it on trust, clarity and ease, then argue about it in a roundtable.
Retired machinist. Uses a computer for email and not much else.
Bilingual mom of four who runs the household budget.
Software engineer who shops at 1 a.m. and never calls anyone.
Just moved. Shops on his phone between meetings.
Careful reader and a ten-year customer, notepad in hand.
Switching providers after one price hike too many.
First pass, before any fixes. Overall score out of 5. Panel average: 3.2
| Shopper | Score | Biggest problem | In their words |
|---|---|---|---|
| Walt | 2/5 | No way to reach a person | “It's all a chat box. Where's the phone number? I'm not typing my business into a box.” |
| Ana | 3/5 | No Spanish, and no way to send the bundle to her husband | “I like that the total updates as I go. But no Spanish? And how do I show Luis?” |
| Theo | 4/5 | Upload speeds not listed | “address, three questions, plan. fine. but is the gig the same speed both ways. say so.” |
| Marcus | 4/5 | Self-install kit takes two days to arrive | “Honestly smooth on my phone. But two days for the kit? I need wifi tonight.” |
| Carol | 3/5 | The tool panel looks like it is meant for her | “What is “get offers”? I don't know what that black box is telling me, and it worries me.” |
| Jess | 3/5 | The price after the two-year lock is missing | “Locked for two years, then what? If you don't tell me year three, I assume the worst.” |
“Everybody keeps saying it's fast. Fast doesn't help me if I can't get a person.”
Walt
“walt's right. a call button costs nothing. i'd never press it, but it should be there.”
Theo
“And put the year-three price right next to the price. Then I'll believe the rest of it.”
Jess
“And in Spanish, por favor. Half my street would use this.”
Ana
Simulated shoppers are a fast first screen, not a replacement for talking to real customers. They catch the obvious problems cheaply, so real research time goes to the hard questions.
Links an AI assistant to analytics, dashboards, search data and design files, so a team can ask questions in plain English and get answers from the real numbers.
Daily sales reports pulled, checked for anything unusual, and published every morning without anyone touching them.
An agent that visits a competitor's site, reads its design, and builds a clickable mockup in under two minutes for side-by-side comparison.
A crawler that clicks through every page of a large site, lists every button and link, and flags the broken or missing ones.
Answers questions from your real prices, hours and policies, then books the appointment, sends the quote, or hands off to you.
For example: a bridal shop assistant that checks the wedding date, budget and style, then books a fitting.
Four to six simulated customers built from the people who actually buy from you, run against your site before launch and before every redesign.
For example: a budget-minded bride, her mother, and a maid of honor shopping on her phone.
Your sales, bookings or website numbers, pulled and summarized every morning in plain English, with anything unusual flagged.
For example: a Monday email that says which services sold, which pages lost visitors, and why.
Yes. I design chat assistants that answer customer questions from your real information and guide people toward a booking or a sale, and anything that costs money waits for the customer's approval. Try the Vesper demo on this page to see one work from first question to finished order.
A set of AI characters, each built from a real kind of customer, that walk through your website out loud, score it and say where they would give up. It is a fast, low-cost first check before launch. It does not replace talking to real customers.
It is set up to answer from the information you approve, like your prices, hours and policies, and to hand off to you when it is not sure. Anything that costs money or changes a booking waits for a person to approve it.
Usually, yes. An assistant can be added to most existing sites. If the site itself is holding you back, I can rebuild it at the same time.
Tell me what slows your customers down, or what eats your week. I will tell you straight whether AI can help, and what it would take.
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